posted by Jodie Alcopops on Aug 20
There seems to be a pattern emerging when you look at what’s happening to certain drinks in the alcoholic beverage industry… Apparently, the Chancellor announced a 50% duty reduction on beers of 2.8% volume or less last March. This is news to me, but some of the larger breweries have since been trying to develop weaker beers they will be able to sell more cheaply.
Research appears to show that people would opt for the cheaper and weaker beer if the taste remained the same. It could also mean a potential reduction of 50p per pint, which I suppose is a good thing.
The problem that breweries have to get round is the malt content. Malt provides the alcohol content, but it also gives beer its flavour. If the malt content has to be reduced in order to make the beer less alcoholic, the breweries risk ending up with a beer that has no taste at all…
There’s still a little way to go before this ‘weak’ beer is available at the bar. The duty reduction will come into force in October this year.



