An Australian wine producer thinks it has spotted a gap in the market, and is getting ready to launch a new range of low alcohol wines in the UK.
The new range has been baptised ‘Beachcomber’, and includes white, red and rosé wines with only 5.5% alcohol. Compared to the typical 11-14% usually found in wine, this makes a significant difference to the alcohol content. Some wines can even have 18% adv, although this is not common.
While this is big part of their marketing strategy, McWilliams (the producer) is also keen to point out that they haven’t reduced the alcohol to the detriment of taste, and that they have developed a high quality drink that will easily find its place in the market.
The bottles should be on the shelves in Tesco by the end of this month, so keep your eyes peeled and give it a go. It’s not going to revolutionise your life, but if it does mean you can enjoy a couple more glasses without getting drunk, then it can only be a good thing, right? I suppose it aims for the market at the other end of the spectrum from those who aim to get as drunk as possible as cheaply as possible…
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